Top 3 marketing tips for independent hotels

The holiday season is upon us again! While the rest of the world is going gung-ho about spending time with their loved ones and making memories, this may not be the most peaceful time for hoteliers. You know exactly what I am talking about- the pressure to stay relevant and innovate with the online marketing of your property, the struggle to increase occupancy and keep your revenue coming in, you know the drill. It happens year after year and yet each year is worse than the previous. And there’s no doubt that this time of the year is particularly hard for independent properties. To use a popular millennial slang- #thestruggleisreal.

This being the case, is there a way out for independent hoteliers to not just stay relevant but to actually make profits during the holiday season? Are there any holiday marketing ideas that can help? The answer is a resounding YES. It isn’t rocket science. There are measures you can take right away to avoid all that pressure… measures that are basically “tried-tested-and-successful” creative marketing ideas for hotels.

So, if you are the owner of an independent property of any size, sit back, relax and read on. We bring you the top three marketing tips to increase your hotel revenue this holiday season.

Now, before we get into that discussion, I assume that you already have a cloud-based Property Management System in place. The best way to take the “how do I manage my hotel operations more efficiently!” load off of your shoulders is to invest in a platform that does everything for you. (Well, almost everything that’s related to your hotel’s operations!) and a cloud PMS does exactly that. And without fear of contradiction I can tell you that Hotelogix has transformed the way thousands of hoteliers across the world manage their hotels.

Coming back to where we left off- here are the three Christmas marketing ideas for independent hotels. When it comes to the holiday season, more and more people are opening up to the idea of traveling with family. So, create a campaign for this season and go all out on marketing it.

NOTE: A cloud-based PMS, like Hotelogix, will give you complete flexibility with building packages to your preference. Create a holiday season package which you can start promoting online. You could even create specific packages for couples, for families, for corporates, etc. The more you customize, the more appealing it is for your prospective guests!

The following three points will guide you through the three most lucrative channels to market your Christmas campaign..